Poppy is a phone accessories brand that has two products; a phone stand and a mount. Simplicity was the main concern for both branding and the packaging. The logotype refers to the product itself by designing a typeface playing with the circle form. For the stand packaging, the simplicity and the visual aspect also has a functionality. The stand holds on the cutout curve on its own. Also printing in white on craft paper emphasizes the six original iPhone metallic colors. Some of the stands are plain and some have illustrations. So the simplicity of using just white on craft works well with the printed versions.