Cross-Pollinate Branding


This is the branding of a company that provides select and detailed suggestions of accommodation to its members. It is kind of like a “boutique Airbnb” which relies on personal recommendations of the trusted members who have already been to the hotels. The name refers to the way the bees build a beehive: organised, structured, detailed and based on teamwork. The company aims to form a unique community of members and suggested spots.


For the logo I used the shape of a hexagon to form a monogram with the initial letters of the company. They form a unique shape together, that refers to the shape of a heart representing the trust and connection between the members of the community,  as bees form the beehive but the letter C and P have different colours representing the unique individuals and suggestions within the community.